Modern, tidy and adaptable – this is what SBB’s new website looks like. That has not always been the case: take a journey through time and see how our first website came about 21 years ago and how it has changed since then.
Regardless of whether you access SBB.ch on your smartphone or on a big screen, our website now automatically adjusts the display size. With large images and lots of white space, the new website comes in a completely new design. For example, we have optimised the online timetable, which displays passenger connections to 68,000 stops throughout Europe.
Whether it’s a city break to Rome or a flying visit to Ballenberg, a smarter leisure and holiday finder on SBB.ch takes you straight to matching excursion offers. Do you want to go shopping in the evening? A new tool shows you which shops in the large stations are still open at a glance. Access has also been made easier for people with particular needs: We will have made all web pages accessible by the end of the year.
Those were the days: SBB launched its first website in 1996. The timetable was the heart of the website even back then. “All of Switzerland could use the online timetable at a stroke. That was an important milestone”, recalls SBB Community Manager Daniel Schwarz, who has accompanied SBB’s digital development since the start.
The main modifications to the website at a glance.
Lots has happened since then: In 1999, SBB launched the first Ticket Shop on SBB.ch. This was followed by the door-to-door journey planner and the Click & Rail services, a predecessor of the supersaver tickets. 2004 saw the next major change: The timetable moved to the centre of the redesigned website. Things then calmed down for a while. In 2011, the SBB website underwent its last major redesign. In 2014, we revamped the homepage. And now it is time for a new digital era for SBB starting on 4 April 2017 with the responsive page.